Relations is the kind of thing is very mysterious
Because in the same class and therefore relations with students. However, a relationship between classmates near and far.
Because living in a district, so a neighbor relationship. Because work in the same company, there is a relationship between colleagues. Because of marriage, there is a husband and wife. People are always around other people he knew this kind of relationship. But relations have distance. We Chinese people are most concerned about relationships. Relationship is good, little to nothing of the major issues, not on good terms, you have to wear business-like and little shoes will not let you work proceeds smoothly.
Customer relationship is a relationship. Is due to business to business produced commercial goods and money transactions, a wish to sell, a buy, whether transactions are not transactions, after all, is due to the sale to know, is such a source of knowledge, not by the same class or understanding with the company, this is called customer relationship.
However, awareness of awareness of return, customer relationship has far and near. This is a natural property.
Far and near, this is kind of a very mysterious thing. How far is considered far more recent calculation near. This is very emotional. Can not manage the emotional things. Which was actually invented the customer relationship management. So to manage customer relationships must be separated from emotional and rational, the qualitative and quantitative separation. Were analyzed separately, together, is an integrated whole, so that subjective and objective, only full and balanced.
I investigated a lot of people, got some information below:
1, they have good, or good-looking fun to see valuable, always want to tell the people first. Sad frustrated when people first thought.
2 concerned about your current situation, the important things you care about the progress of the people.
3 have a difficult time, the first thought of the people. Critical time will not matter much trouble, without hesitation, to do their maximum capacity to do. Whether the other party concerned, or on its own, it is mutual, otherwise it will not become good friends.
Not seen more than four days without contact, and always wanted to meet over dinner with chat
5, when there is confusion, always wanted to ask ta views. Regardless of whether ta is expert in this field, at least can find the mental stability, it is trust ta. ta of the proposed recommendations than the professional who has great influence.
6 can open chat, to chat about anything, from family to personal feelings, etc. can be discussed. Do not speak out of courtesy, if the surface. On ta no doubt concerns and reservations and heart, great confidence in ta. And he spoke very relaxed, very comfortable, very free, very natural. Become twisted or do not feel contrived.
Customer relationship is a special relationship, this relationship unlike our other relationships, such as student relationships, friendships, peer relationships, neighborhood relations, and so, interest in taste and character does not taste can not get along with ambition. But the customer relationship is different, you are him, and he needs your product and he can give you money, you have had knowledge of the premise, is based on this premise, perhaps you do not have this prerequisite will not in the sea of Recognizing the vast middle. Sitting in the same class, there is no way a natural class students could blossoms with naturally. Customer relationship, you can not find interest in this client's personality and you do not taste the same aspirations, then you naturally away from him. Because you and he is the premise of trade, personal relationships must be relegated to the second emotion. Although, business and enterprise business cooperation also needs to do well married, or co-operation is very variable twist. However, this kind of thing the world could be luck. Enterprises are profit machines, to be the largest expansion of clients and transactions. Therefore, customer relationship management must be, not Xpress casual.
Management, there is a goal, a method, process, have concluded that the assessment results, be called reasonable. With management to manage, be called management.
6 above, we can do can be done to treat customers, but it certainly has reservations, after all, involved interest. Of course, some customers will gradually become real good friends. But the number of customers so much, we can not have office as intimate friends, but we do not want blossoms with nature, we do not want to open our business to provide standard services and products, each customer, whether it's your first or 100th time to, you need me to host, I will give you Jiaoqian goods, this is not right. We can target large groups of customers to implement a customer relationship management, implementation of the above 6 points down.
This customer relationship management is a slow living, because the machine is a mechanical Shuoyibuer, and is personalized for each client's emotional flexibility. Rely on people to maintain customer relationships, is not into quantity. 100 a person to maintain good customer relations have been an easy, if a company has 10,000 customers, it not necessary to maintain customer relations staff of 100? For business is clearly unrealistic.
How to maintain good customer relations and between the bulk of automation to be a balance?
We know that interview, I often participated in Sharon, Sharon is often discussed and finally a bunch of 3-5 individuals, and this is a natural feature. To maintain the best relationship, but the efficiency is too low too. We also know that phone, you can not see, but still one to one, and is exclusive, and once the phone is not capable of other things on hand. So we thought QQ / MSN, and many people can chat at the same time maintain a relationship, but can only maintain 100 exhausted. So we thought the QQ group, you can maintain a few hundred. But the QQ group, or only a small part of the old floor, or that all irrigation, playing the message box too many and too complex, and forced shut down to prevent pop-up. So people thought about the BBS. BBS is the speech of others, but you do not know, but you do not speak for all concerned. So there twitter, there SNS. These tools can be used to maintain and enhance customer relationships.
Each client, that fun and funny on what value we put it down to the tens of thousands of customers to share, they can filter of mass.
The important thing for each customer, the progress of the important things, need tools to remind us, let us take the initiative to greet related customer.
Not seen for many days customers need tools to remind us, let us take the initiative to greet related customer.
Are confused, we need to filter out what our customers know more about this puzzle, and then to take the initiative to communicate with them. So each customer need to record good and interesting things.
What our customers easier access to more easily become friends, marked to special attention. But this bad, because different people like different types of the taste that is easy to access, and do not taste not easily accessible, is with the human-specific. But as companies do not want a customer and a customer relations consultant only on the taste, that company became the rule of man, and once the customer relationship consultants leave, and that customer relationships it not broken? But the relationship, it is indeed matter between two people. Otherwise, it does not matter, except that the influence of the corporate brand. Indeed be accomplished a lot.
However, this customer relationship, and make a BBS forum for any difference then? Companies need to make money. Happy not to make money simply does not engage.
Customers are valuable, and in the past, the amount consumed, frequency, frequency, type, quantity, but also in effect for corporate brand communications, new customers on recommendations. Customers also have the value of future consumption, future brand value. Customers have always preoccupied with lower prices to low-profit enterprises, but also spread negative information. Customers also just know that this business new to customers, there is hesitation to orders but do not know the ultimate whom to potential customers, but also ultimately did not buy the potential of dormant customers and potential of losing customers, but also traded clients, but also how time to buy customers, but also the first use of the customer transactions of enterprise products, but also the second deal to buy three clients, there are dissatisfied customers instead of using the product.
The value of different customers, different customer stage, we will treat them differently. After all, we have limited manpower and resources, limited time and energy are limited. Even if we have a variety of IT tools, they still need people to do real work to maintain the relationship. This requires first of each stage of the most valuable to maintain good customer relations, then in accordance with the hierarchy of values, the energy value of permission and existing customer relationships to maintain, the down of a value-level customer base expansion. The customer cycle, maintaining customer relationships through to customers the means to a higher soft phase, accelerated unfamiliar customers into potential customers, potential customers into customer transactions, customer transactions over the second three, or three times to buy, the potential of activate dormant customers, lost customers back into the deal to restore the customer cycle consumption. This is the true meaning of customer relationship management.
How to speed up the unfamiliar customers into potential customers, potential customers into how to speed up customer transactions, how to speed up customer transactions over the second three, or three times to buy, how to speed up the potential activation of dormant customers, how to accelerate the loss of customers into the contract to restore the customer to re-cycle consumption , how to speed up the customer relationship is getting closer, this is the area of customer relationship management professional to discuss the subject, this is the core of customer relationship management.
Marketing methods of marketing and sales departments sales methods, customer relationship management customer relationship also means.
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